If it’s been a while since you’ve sat down in front of a video game, you may be surprised by how much the gaming world has changed even in the past few years.
The simple days of Mario Brothers and King’s Quest have given way to sophisticated interconnected gaming platforms that feature realistic high-definition graphics that are all but indistinguishable from real life.
Today’s gamers no longer play to beat their high score or make it to the next level. Instead, they are just as likely to be competing with another player on the other side of the planet as they are with somebody holding the controller next to them.
The quality of today’s games has www.tv-world.org Travel Blog improved and the technology has become more universal. This year’s gaming systems are twice as sophisticated and powerful as those built just a few years ago. And they are only going to become more impressive in the future, with innovations that most people haven’t even dreamed of ready to be introduced into the marketplace tomorrow.
To survive in this rapidly changing environment, game producers need to be able to adapt. And one of the most important ways is to have the ability to translate their games into multiple languages.
Here, then, are four important reasons why gaming companies need to opt for game translation services to compete in today’s gaming industry.
Gaming Is Global
Only a decade or so ago, most gaming systems were completely self-contained. Players would pop a cartridge into a console or slip a disc into their PC’s disc drive and try to beat the top score or advance through the game’s multiple screens.
That was then and this is now. Today’s games are nearly all interactive, with players competing against friends, classmates, co-workers and even complete strangers half a world away. Now you can log onto your favorite game and play with somebody on another continent just as easily as you can with your kid brother or bestie.
This level of interconnectivity has opened new markets for gaming companies worldwide. Now players in such places as Russia, Vietnam and the South Pacific are clamoring for the newest games.
To compete in these markets, games have to offer their fun in the native language.
It’s More than Just Language
The keyword in gaming translation services these days is “localization”. It means more than just translating text into German, Swahili, Icelandic, Chinese or another language.
Instead, translation services have to take into account such things as cultural and linguistic differences between gamers. Even non-textual images can be confusing to gamers from different cultures, so gaming companies have to take steps to make sure the best qualities of their games are not “lost in translation” if they hope to cater to markets worldwide.
Gaming Companies Need to Compete Globally
In today’s gaming industry, game producers can’t afford to target just one market. Not only are their competitors going to be offering their products in multiple countries and in many different languages, but even their own customers are going to demand that their products be available in their own native tongue.
Gamers today compete globally. So limiting a game’s language options to just English is essentially dooming a game to obscurity. Today’s gamers are sophisticated and intelligent and they demand an interactive relationship from the games they play.
Successful gaming companies acknowledge gaming’s trend toward multi-culturalism and adapt accordingly. The name of the game today is maximizing overseas sales and expanding global brand identity in order to move into as many new markets as possible. Not only does this create new and profitable markets, but it also provides existing customers with a broader platform in which to compete with other gamers all over the globe.
Gaming Is More Sophisticated than Ever
These days, plug-in cartridge games and coin-op video consoles are as archaic as 78 rpm records and telegraph poles. Key concepts in today’s gaming industry include social networking games, mobile apps, and game-based learning platforms.
And these trends are just the beginning. The next generation of gamers is going to experience games in an entirely new model that is yet undefined. What is known is that the growth of gaming is guaranteed to continue, as more and more international markets come online and gaming companies rush to exploit these global financial opportunity.
The only way to compete is to keep up with these megatrends is to stay ahead of the pack by offering multiple language options for every game offered. That means that game translation services will play a critical role in the gaming industry for many years to come.
The gaming industry is going through a transitional period, the effects of which will be felt for generations to come. Game producers need to respond by bringing translation services onboard so they have the tools they need to compete in this ever-expanding marketplace.